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Stopping Extinction in its Tracks

Wildlife is so much more than the charismatic animals that wandered the landscapes of our childhood imaginations. We consider every threatened animal and plant to be worthy of our attention. We have the unique capacity to wipe out entire species, but we also have the power - and moral duty to save and recover them.

We know the primary threats to wildlife; land conversion, poaching, logging, pollution, climate change and the spread of invasive species, and we have developed an increasingly sophisticated toolkit of responses. It’s time to deploy them at an unprecedented scale.

Scientists have issued the alarm: we are on the cusp of a Sixth Mass Extinction – the first since the dinosaurs were wiped out 65 millions years ago, and the first to be caused by one species: us. The IUCN Red List of Threatened Species, our barometer for the status of life on our planet, tells us that more than 25,000 out of 91,000 assessed species are threatened with extinction. Without swift and bold action, we risk losing significant parts of our global life support system.

Focusing on the 'Under-Frogs'

Amphibians, birds, insects, plants and even primates are rarely acknowledged and are even more endangered for their anonymity. The 'under-frogs' if you will.  We focus on wildlife that is most threatened with extinction, regardless of whether they are cuddly or popular. Recognizing the intrinsic value of each species, we refuse to let any slip through the cracks.

Borneo frog on a limb
Red colobus in the wild
Prioritizing for wildlife on the brink

Using the IUCN Red List of Threatened Species as our authoritative guide, we have identified those groups of closely related species – such as primates, turtles and amphibians – that are disproportionately threatened with extinction, and for which we can make a difference at scale. But we recognize that saving species on the brink is sometimes about being able to move swiftly, and we remain nimble enough to act when need meets opportunity.

Taking targeted Action

Whether creating a new protected area to thwart the destruction of habitat or creating a new breeding and release program, we work with motivated partners to implement appropriate interventions to protect some of the world’s most endangered animals and plants. We go beyond saving species to recovering them so that they are no longer dependent on conservation actions. Ultimately, we want to create a world where we are not needed.

A scientist sets a camera trap
The Tasmanian Devil is released as part of a wildlife program
Creating efficiencies of scale

We scale our impact by partnering with local conservation organizations, and we build coalitions to create efficiencies of scale. Through our active involvement in the SMART (Spatial Monitoring and Reporting Tool) Partnership we deploy cutting edge  monitoring tools to ensure local rangers are equipped with the tools they need to prevent wildlife poaching.

Saving species is what we do,
and so can you!

Join us in saving wildlife and protecting biodiversity around the world!