Tabitha Upshaw

Chief marketing officer


MBA, Marketing, St. Edward’s University
BA, Public Relations, Texas Tech University

As GWC’s first CMO, Tabitha Upshaw leads a team of intrepid storytellers and is responsible for the organization’s branding, communications and marketing programs. Her small-but-mighty team also works collaboratively with incredible partners to generate support for many important wildlife conservation initiatives.

Upshaw came to GWC from SunPower, a solar company, where she led brand marketing. Before that she led marketing for Dell’s Corporate Social Responsibility efforts.

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