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Communications Advisory Committee

Global Wildlife Conservation’s Communications Advisory Committee supports and enhances the organization’s communications strategy by helping develop, implement and enable creative campaigns and platforms.

Paul Cross
Paul Cross has 20 years of technology experience in consumer-based platforms. He’s currently executive chairman of Everfest.com, a global festival site bringing people together in celebration. Paul’s focus at GWC is growing the audience base globally for the next generation of wildlife protectors. A lifelong environmental activist and global traveler, when not working you can find him in the South Pacific surfing or sailing.


Arnelle Lozada
Arnelle Lozada is a marketing professional and the founder of GoodTravels, a new movement focused on using travel for positive social and environmental impact. Over the years, her visual storytelling and creative writing have captivated a loyal and growing audience, and she aims to use her reach to inspire and activate the curious and eager new generation. Alongside GWC, her goal is to implement new marketing efforts to evangelize a new breed of wildlife guardians through events, experiences and social media outreach.

Sheena Paul
Sheena Paul is the COO of World Class, a holding company that owns a diverse portfolio of real estate, financial services and credit businesses. Leveraging her experience in private equity, law and marketing, Sheena’s focus at GWC is crafting and executing innovative and exciting communication strategies that impart the importance and relevance of conservation to every individual on our planet. A dedicated and passionate change-maker, Sheena has played an active role at various philanthropic organizations over the last 15 years, and now brings that passion to conserving the diversity of life on Earth through GWC.

Marissa Tarleton
Marissa Tarleton is one of the leading female marketing voices for the ecommerce, mobile and retail marketing industry. Her career in advertising began at Ogilvy in New York, followed by a move to lead in-house marketing teams at one of the world’s top brands, Dell. She currently sits as CMO North America of RetailMeNot, a top savings destination website and mobile app. Her experience with a variety of retailers and brands in the digital space allows her to provide a deep knowledge and wide perspective of digital, mobile and consumer brand marketing in today’s technology-driven world.

Derek Waterman
Based in San Francisco, Derek Waterman is a seasoned entrepreneur in the ad-tech space with a love for all things outdoors. Driven by a sincere wish to be of service to all of Earth’s inhabitants, he seeks to use his skillset for good, and is a passionate advocate for mindful travel, environmental protection, and wildlife conservation.