Chief Marketing Officer
As GWC’s first CMO, Tabitha Upshaw leads a team of intrepid storytellers and is responsible for the organization’s branding, communications and marketing programs. Her small-but-mighty team also works collaboratively with incredible partners to generate support for many important wildlife conservation initiatives.
Upshaw came to GWC from SunPower, a solar company, where she led brand marketing. Before that she led marketing for Dell’s Corporate Social Responsibility efforts.
- MBA, Marketing, St. Edward’s University.
- BA, Public Relations, Texas Tech University.